Adriana Brambilla
Tourism plays a significant role in the global economy with the job creation, ,the multiplier effect on the economy, the contribution to Gross Domestic Product , among other things Recently tourism has emerged and found many opportunities in so-called economy of dreams. According to Pine and Gilmore (1999), the economy of Dreams, also called the experience economy, is characterized by presenting four factors: education, entertainment, aesthetics and involvement. By analyzing these factors from the point of view of tourism, we realize that this economy is a great opportunity for the further development of tourist areas. Tourism enables tourists to education, ie, the activities offered allow some kind of learning, even if the travel is for leisure purposes only; the entertainment that can be understood as a moment to travelers "breaking the routine," to relax.; the aesthetic that we can understand how the appearance, packaging, and in the case of tourism the natural landscapes and the historical monuments, for example; and the involvement that can be seen as the growing interest of tourists in the know and join the reality of the place visited Therefore, we can perceive through literature and of reports of tourists and of the tourism trade., the importance of tourism in the economy of dreams. It is essential to observe the needs of tourists and take advantage of tourism opportunities to increase its participation in the economy and the development of tourist areas.
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