Apresentação

From the world heritage to the personal



Brambilla, Adriana


Nowadays the heritage has got an increasing importance, since the conquest of its protection, passing by the addition of the imaterial heritage, and now the trend of the local heritage. The valorization of the traditions, of the simple habits has gained support of the population, and mainly  has coming from the population. The own community has  understanding the wealth of her values and assigned a  key role in her personal histories.
While I´m researching the wine tourism in Portugal, I see how much that´s true e and how much this trend is growing, while I visit  the places of my research   I observe the behavior of tourists.  It is evident the fascination that the local heritage has on visitors, and I'm thrilled to see the satisfaction from people which lives in this places  to explain and tell the stories of their families, of their properties and  of their jobs, which I call of personal heritage: a typical characteristic of the experience tourism in the search of the human being for the small story

Key words: personal heritage, tourism, experience