Business to Business

Cliente hoteleiro Business to Business (BtoB) e o composto de marketing: 

o que é importante? 

The Business to Business (BtoB) hotel client and the marketing mix: what
is important?

 Autores: Luciana Brandão Ferreira e Ana Akemi Ikeda

Fonte: http://bibliotecadigital.fgv.br/ojs/index.php/oit/article/viewFile/5801/4513